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Ideal Customer – How do they look like?

It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she’s struggling to reach either …

3 Powerful Tactics That Motivate Customers To Buy

Wooing customers is a little bit like dating.  No, you can’t present the engagement ring on your first date!  There’s a two-way relationship that grows one step at a time before it leads to the church doors.  You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment. …

3 Elements That Make Your Ads Successful

When was the last time you bought a car?  Did you really NEED a car?  I mean REALLY need a car?  Chances are the one you were driving was still running when you bought the car you have now.  Yep, people rarely buy because they need… they buy because they want to experience the feeling …